I released Pound on January 21, 2008. My goal was to design a bold, counterless typeface that drew on Art Deco while incorporating some Arts and Crafts influence. I built it around simple geometric shapes, with the absence of counters giving letters like O, P, and D a solid, filled-in look. To add another layer, I created interlocking forms that could be used with ligatures but were not essential to the design. I also gave the outlines a rustic, slightly irregular quality, suggesting stamped wood type or linotype printing.

Soon after its release, Pound was picked up by Coca-Cola for a global campaign tied to the 2010 FIFA World Cup. I saw it on store displays, posters, and Panini sticker packaging during that year. That exposure helped the font gain strong commercial traction around 2010. At the same time, I developed a simplified companion called Pound Web. It dropped most of the textured details and interlocks to make the typeface faster to render as a webfont, while keeping the wavy, irregular contours. Pound Web was integrated into the main family and remains available alongside the original style.

Pound was always intended as a single-weight display face, and I never expanded it into a full family. Looking back, it feels tied to a particular moment in time. Its combination of geometric simplicity, rustic texture, and interlocking shapes makes it a reminder of how I was experimenting with hybrid influences in the late 2000s.